itel is a reliable entry-level cell phone brand for everyone. By adopting the “Join · Enjoy” brand philosophy, itel's mission is to provide affordable mobile communications technology to everyone. It democratizes technology by providing access to technology and connectivity to consumers without prior access to it, thus allowing them to connect and benefit from their social connections. itel has a product portfolio consisting of branded smartphones, tablets and phones. After years of development, itel has expanded its global presence in around 50 emerging countries. African Business, an authoritative business magazine in England, placed itel 17th IN THE RANKING OF THE TOP 100 MOST ADMIRED BRANDS IN AFRICA in 2018/2019.